Package design; it’s what makes us swipe our cards and pay with cash. It’s inviting, and more often than not it’s pleading, “Buy me! Buy me!” So tempting. We cave. Then – a wave of recent design trends rolls onto shore and what details we used to enjoy gets washed away into the perpetual cycle. What’s laying in the sand now? Clean information, minimal text and an enticing new visual identity that is bound to get picked up by many other brands. Kashi embraces the tide, can your brand do the same?