Organized Websites Leads To More Sales

By Studio X. April 01, 2018
We all know that one person who’s idea of organization is throwing everything into the hall closet to make it look like they lead a clutter-free life.

We all know that one person whose idea of organization is throwing everything into the hall closet to make it look like they lead a clutter-free life. Websites can end up just like that, they seem organized from the homepage, but the more you dig through the site, the more you realize things were shoved places where they don’t belong.

When your potential customer can’t find the perfect pair of shoes on your website, you lose the opportunity to make a sale. When you run a business in a competitive market (don't we all?), keeping a potential customer on your site and making the sale is critical. As we mentioned in our last blog, customers want precisely what they're looking for, and if they don't easily find it on your website, they will go to a competitor’s website without hesitation. Our client, Tilton Fitness, is no different. They have seven locations in New Jersey and an extensive catalog of classes, programs, and trainers. It's critical that their potential members can find what they're looking for; if they don't, there are dozens of gyms they can choose from.

Luckily for your website, we love organization and have an intuitive product search that makes any website with any amount of products or services easy to navigate. With such short attention spans, people don’t have the time to search through a cluttered site to find what they’re looking for. An organized website that is easy to navigate will not only be simple for people to use, it will also keep them coming back for future purchases. We know it sounds like a fairytale, but with a little bit of magic from our web designers, your site will go from a messy hall closet to a perfectly organized filing cabinet.

For a website that is user-friendly and keeps your business organized check out our services for website design and development in Philadelphia, PA here or give us a call to start a conversation (215) 255-6955.