After fifteen official years as Xercel, Inc, I’ve decided to change our name. While Xercel, Inc. will remain our parent company, our new name will be Studio x. 

We’re changing our name!

After fifteen official years as Xercel, Inc, I’ve decided to change our name. While Xercel, Inc. will remain our parent company, our new name will be Studio x. 

The reason for the change.

You may know that I founded Xercel with two partners I knew from a previous job. In 2006, I bought them out and became a 100% woman-owned company.

This year, we’re celebrating fifteen years of being incorporated, and it prompted me to take a long hard look at the company, our name, and culture. I realized our name didn’t reflect the caliber of work we’re doing, the types of clients we collaborate with, the work we do ranging from logo design to SEO, or the passion we have for creating memorable experiences in both print and pixel. So I wanted to start the next fifteen years with a fresh perspective.

We're looking forward to sharing more news in the weeks to come.

Sincerely,

Patty Tawadros
Founder + CEO