Social media is a great way to connect with your audience and personalize your business. But it can be tough figuring out what and when to post. So how do you get started?
Start by determining your voice.
Do you want to be witty? edgy? eclectic? formal? Whichever one you choose, you want to make sure your posts encapsulate your company’s values.
Develop a Posting Strategy
The best way to start your social media marketing project is to develop a strategy. Do you have products you want to start showing off? How about introducing your employees?
Once you’ve researched when your audience is on each social media platform, use scheduling tools to plan your posts to appear during these peak windows.
Engage, Engage, Engage
You can’t “set it and forget it.” Social media is a living breathing thing.
When we partner with clients to manage their social media campaigns, we develop content and schedule posts one to three weeks in advance. This allows us to collaborate with our clients to review to posts, ensure there’s a consistent presence on each social media channel and gives us the time we need to engage with fans, answer questions, and share time-sensitive information.
Does all this sound like too much work? Connect with us today by emailing firstname.lastname@example.org or calling us at (215) 255-6955 – we’d love to chat with you about running your marketing campaign.