The journey started with two authentic Peruvian/Portuguese restaurants owned by the Toro family, El Balconcito I + II. The Toro family has found great success serving these delicious plates to their neighbors in Northeast, Philadelphia. We’re pretty certain their success is a combination of their food, love of their culture, and genuine hospitality. We spent time with them photographing their menu to build their website and felt so much like their extended family. The Toro family decided to bring their love of Peruvian flavors to center city Philadelphia, opening Vista Peru in Old City Philadelphia; the first authentic Peruvian restaurant in Philadelphia.
Our marketing agency is honored to work with Miguel and the Toro family to execute their vision. We started with Miguel once the restaurant was under construction. Instead of the traditional butcher paper to block the windows during construction, we had oversize window signs printed with the landscape of Machu Picchu and their new logo. The door sign invited neighbors to take a selfie with the signs to be invited to the grand opening party. In addition to helping build some buzz, the landscape was an inspiration for custom wallpaper installed on the second floor Pisco bar.
Their logo honors their Peruvian roots and the original Nazca lines, combining the Hummingbird Geoglyphto and beautiful typography. When the kitchen was up and running, we visited with the Chef to photograph their Peruvian dishes like cebiche and paella and their traditional Pisco bar cocktails. With this mouth-watering photography, we were able to create a website that tempts guests tastebuds, makes booking reservations simple and is optimized for search engines. We also work with the Toro family to maintain their social media, sharing photos and stories on Facebook and Instagram and expanded their in restaurant experience with beautiful menus and gold foiled business cards that are a nod to the gold tile on the face of the bar.
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