Package Design Part II

Getting a consumer to drop their brand loyalty and try your product can be tricky. Remember, you need to get them to hold your product for at least thirty seconds to increase the odds they’ll convert. To disrupt a consumer’s typical shopping habits and have a shot at capturing their interest, you’re going to have to adopt a few tactics to get them to take a look at your product. (Curious about where we got 30 seconds? Read our previous blog to catch up!)

 

Here are a few tips to get you started.

 

Innovating Package and Product Design

  • Different colors say different things about a product. When you walk past clear bottles of soap at Target, you probably assume they’re safe because Method soap has packaged their products in clear bottles and they are non-toxic.
  • Selling by association with an industry leader can be beneficial. Have you ever noticed that generic drugs have packaging that closely resembles the name brand? That’s not a coincidence.
  • Don’t go too crazy following trends – if your brand is already known for a color use it to your advantage.

 

Style

  • If you are creating a package for a product in a category that’s on the boring side, make your package interesting, so a consumer is compelled to pick it up. Remember you only need 30 seconds to increase your odds of making a sale.
  • Don’t overcrowd your package. When a package is over-designed, consumers may become overwhelmed and put it down quickly. There is a fine balance between information and clutter.

 

Typography

  • Use easy to read fonts to make scanning the shelves easy on their eyes; this will also increase the odds that they’ll pick up your product.
  • Vary different weights and sizes of the font to help a consumer read the package in the way that it was intended.

 

Pretty packaging doesn’t mean the contents are worthwhile. When your competitors are investing time and money into developing a more attractive package, it’s time for you to step up your game even if your product is clearly superior.

 

Your brand needs a design for your bottle, box, and labels that grabs attention from the shelf or computer screen. If a consumer is judging a product by its packaging, you’re winning!

 

Get in touch with us at (215) 255-6955 or letsdoit@studioxphl.com for help reimagining your branding and packaging.

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