Social Media/Digital Marketing Associate

Philadelphia, PA, USA
June 18, 2024

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SUMMARY

We are looking for a kick-butt part-time (or freelance!) social media marketing associate to join our growing team! You'll be primarily writing content that we will utilize across a client's Facebook, Instagram, Twitter, and LinkedIn channels. Weekly, you will have to check in on these accounts and answer customer service-type interactions. In addition, you will work closely with our marketing manager and the client's internal team to create a content outline for the month and the graphical content to support these posts.

This role is likely to expand, so with that, you might also have the ability to work on activities such as writing website and marketing content including blogs, emails, and case studies; strategizing and managing integrated marketing initiatives; designing ad campaigns; making SEO edits and audits, and more.

This role requires a high level of creativity, attention to detail, and project management skills. Culture is important to us - we're looking for candidates who will go the extra mile, respect each other and clients, and have a collaboration mindset. You should also love learning about your field and be implementing what you know.


CURRENT RESPONSIBILITIES

• Manage the day-to-day activity on social media: posting and scheduling content (manually and via Buffer), interacting with fans, and de-escalating bad reviews or comments.
• Write topically relevant content based upon the monthly outline, coordinating with our digital manager and the client’s teams. 
• Research hashtags and fan-bases, doing some slight competitor analysis’: how can our social media be better than theirs?
• Assist with the preparation of monthly analytical reports.

ONCE THE ROLL EXPANDS

• Blog and write content for Studio x. and our clients to generate traffic and leads to the respective websites.
• Create innovative digital campaigns for our client’s social media accounts and website by figuring out the right sales funnel for each client and implementing it. This could be achieved via email (drip) campaigns, Facebook and Google ads, and more.
• Assisting with SEO (search engine optimization) analysis and edits across client websites.

QUALIFICATIONS

• This is a work-from-home position, so a great internet connection and familiarity with Zoom, Skype, etc. is needed.
• A passion for learning and sharing all the newest things.
• You need to work well without oversight, taking responsibility for your accounts.
• Consider yourself pretty freaking good at all things social media, including some channels or tools maybe we haven’t mentioned or are familiar with ourselves. Besides the social media channel, we also use Smart Sheet, Google Work Tools, and more.
• Exceptional writing and editing skills, as well as the ability to adopt each client's style, tone, and voice. This includes stellar grammar, spelling, and word selection. 
• Love multi-tasking and delivering on tight deadlines.
• Excellent communicator and creative thinker who can use data and intuition to inform decisions.